User behaviour is one of the smaller points of SEO, and one which is often not examined in the right light. Looking at user behaviour can help you to identify the areas which need improvement on your site. User behaviour is important for itself, though, and ignoring it can be detrimental to your ranking.
Most site owners will look at their user behaviour statistics to identify exit and entry pages, but fail to look at time spent on pages. This is a statistic the search engines take into account. If you’re not keeping users on your pages, your ranking may go down.
Aim for more than being seen Search engine optimisation often seems to be about getting your site seen. In order to attract inbound links, your off-page SEO campaign needs to get your site seen around the net. In order to get the right traffic, your site needs to appear on pages for the right keywords.
There is a side of search engine optimisation that is about more than being seen, though. Or rather, it’s about more than being glimpsed. Time spent on pages is a factor site owners frequently forget about in their search engine optimisation plan. Once internet users have seen your site, they need to sit with it for a while. They need to come to your pages and stay there.
It’s easy to overlook this factor in SEO, but it’s the underlying reason for concentrating on quality during the process. Talk to us at SEO Consult Australia about this. If you focus too much on the simple end of appearing top in the search engine results pages, you’re likely to lose some of the appeal your site has for its existing users. If, however, you concentrate on improving the quality of your site alongside the technical improvements wrought by SEO, you’re better off.
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